Swiss Wine in India: Market Entry Opportunity at ProWine Mumbai 2025

Why India? Why Now?

With India's wine market experiencing exponential growth, now is the time for Swiss winemakers to secure a first-mover advantage. The EFTA (Switzerland, Liechtenstein, Iceland, Norway)-India TEPA Agreement, once finalized, is expected to gradually reduce import tariffs from 150% to 25% over the next decade, opening vast opportunities for premium Swiss wines.

ProWine Mumbai 2025 is India's largest international trade fair dedicated to wine and spirits, attracting top buyers, importers, sommeliers, and decision-makers from across the hospitality and retail sectors. Present and participate in curated tastings, masterclasses, and networking events.

• Leverage the marketing and logistical support of the Swiss-Indian Highway.
• 🌍 Country Pavilions: 10+ international showcases

Why Swiss Winemakers Should Join

📌 Tap into an Emerging Market: India's premium wine segment is growing rapidly, with an increasing demand for high-quality imported wines.

📌 Leverage TEPA Tariff Benefits: Swiss wines will enjoy a significant advantage over EU wines due to reduced import duties.

📌 Showcase Excellence: Present your wines to top-tier buyers, importers, and hospitality professionals.

📌 Grow Your Brand Internationally: Establish long-term partnerships and expand your global footprint in a high-potential market.